Business Administration - Specialization in Marketing BBS.BSA-MKT

Business Core - 51 semester hours

• ACCT 210 - Principles of Accounting I 3 semester hours
• ACCT 211 - Principles of Accounting II 3 semester hours
• BADM 220 - Business Statistics 3 semester hours
• BADM 310 - Business Finance 3 semester hours
• BADM 320 - Quantitative Decision Analysis 3 semester hours
• BADM 321 - Business Statistics II 3 semester hours
• BADM 344 - Managerial Communications 3 semester hours
• BADM 350 - Legal Environment of Business 3 semester hours
• BADM 369 - Organizational Behavior & Theory 3 semester hours
• BADM 370 - Marketing 3 semester hours
• BADM 425 - Production/Operations Management 3 semester hours
• BADM 482 - Business Policy and Strategy 3 semester hours
• ECON 201 - Principles of Microeconomics 3 semester hours
• ECON 202 - Principles of Macroeconomics 3 semester hours
• MIS 205 - Advanced Computer Applications 3 semester hours
• MIS 325 - Management Information Systems 3 semester hours

• 3 credit Elective from any ACCT, BADM, ECON, HRM, THM

  *Accounting Specialization must take BADM 459 - Analytics for the elective course. 

Specialization in Marketing - 18 semester hours

• BADM 445 - Digital Marketing 3 semester hours
• BADM 465 - Integrated Marketing Communications 3 semester hours
• BADM 471 - Marketing Management 3 semester hours
• BADM 473 - Retail Management 3 semester hours
• BADM 475 - Consumer Behavior 3 semester hours
• BADM 476 - Marketing Research 3 semester hours

System Gen Ed Requirements (SGRs) - 30 semester hours

• ENGL 101
• ENGL 201
• CMST- Gen Ed - Speech (1 class) - 3 semester hours
• MATH - Gen Ed - Mathematics (1 class) - 3 semester hours
• Gen Ed - Social Science (2 classes from different subjects) - 6 semester hours
• Gen Ed - Arts & Humanities (2 classes from different subjects or a foreign language sequence) - 6 semester hours
• Gen Ed - Natural Sciences & Lab (2 classes/corresponding labs) - 6-8 semester hours

Electives required

A minor is NOT required with this major but electives are required to total 120 hours, of which 36 hours must be 300-400 level courses.