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Apr 30, 2024
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2009-2010 Undergraduate Catalog [Archived Catalog]
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BADM 476 - Marketing ResearchCommon Course Number & Description This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Cross-listed: (Also offered as ECON 476)
PreRequisite: BADM-370 MATH-281 3 semester hours
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