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Sep 29, 2024
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2023-2024 Undergraduate Catalog [Archived Catalog]
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BADM 476 - Marketing ResearchCommon Course Number & Description This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. PreRequisite: BADM 370 + BADM 220 or MATH 281 3 semester hours
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