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Sep 29, 2024
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2023-2024 Undergraduate Catalog [Archived Catalog]
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BADM 471 - Marketing ManagementCommon Course Number & Description This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions. PreRequisite: BADM 370 or ECON 370 or MKTG 370 3 semester hours
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