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Sep 29, 2024
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2023-2024 Undergraduate Catalog [Archived Catalog]
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BADM 372 - AdvertisingCommon Course Number & Description This course is a survey of advertising principles including advertising terminology, communication processes, advertising agencies, media, and ad copy and layout elements. PreRequisite: BADM 370 or ECON 370 or MKTG 370 3 semester hours
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