Nov 29, 2022  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [Archived Catalog]

BADM 476 - Marketing Research

Common Course Number & Description
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.
3 semester hours