Dec 05, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [Archived Catalog]

BADM 474 - Personal Selling

Common Course Number & Description
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace.
PreRequisite: BADM 370 or ECON 370 or MKTG 370
3 semester hours