Apr 20, 2024  
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2020-2021 Undergraduate Catalog [Archived Catalog]

BADM 474 - Personal Selling

Common Course Number & Description
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace.
PreRequisite: BADM 370 or ECON 370 or MKTG 370
3 semester hours