Nov 29, 2022  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [Archived Catalog]

BADM 471 - Marketing Management

Common Course Number & Description
This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions.
PreRequisite: BADM 370 or ECON 370 or MKTG 370
3 semester hours