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2020-2021 Undergraduate Catalog [Archived Catalog]

BADM 370 - Marketing

Common Course Number & Description
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods.
PreRequisite: ECON 201
3 semester hours