Feb 29, 2024  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [Archived Catalog]

BADM 476 - Marketing Research

Common Course Number & Description
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.
PreRequisite: BADM-370 and BADM-220, MATH-281 or STAT-281
3 semester hours