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2018-2019 Undergraduate Catalog [Archived Catalog]

BADM 465 - Integrated Marketing Communications

Unique Course
This is a strategic approach to developing synergy between the various communication tools available to companies. Students will examine the use of advertising, personal selling, sales promotions, and public relations. The impact of Internet communications will also be addressed. Students will learn how these tools may be used together to develop strategies for communicating with consumers, publics, suppliers, companies within distribution systems, and business-to-business markets within the global marketplace.
PreRequisite: BADM-370
3 semester hours