May 22, 2022  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [Archived Catalog]

BADM 471 - Marketing Management

Common Course Number & Description
This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions.
PreRequisite: BADM-370
3 semester hours