May 21, 2022  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Archived Catalog]

BADM 372 - Advertising

Common Course Number & Description
This course is a survey of advertising principles including advertising terminology, communication processes, advertising agencies, media, and ad copy and layout elements.
PreRequisite: BADM-370
3 semester hours