May 23, 2022  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [Archived Catalog]

BADM 475 - Consumer Behavior

Common Course Number & Description
This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies.
PreRequisite: BADM-370
3 semester hours