Nov 24, 2024  
2014-2015 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  2014-2015 Academic Year
  Admissions
  Student Financial Services
  Academic Affairs
  Baccalaureate General Education Requirements
  Colleges & Schools
  Programs
  Course Information
  Course Descriptions
  Directory
  Frequently Called Numbers
HELP
2014-2015 Undergraduate Catalog [Archived Catalog]

BADM 370 - Marketing

Common Course Number & Description
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods.
3 semester hours