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Dec 08, 2025
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2008-2009 Undergraduate Academic Catalog [Archived Catalog]
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BADM 471 - Marketing ManagementCommon Course Number & Description
This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions.
PreRequisite: BADM-370
3 semester hours
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