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Apr 19, 2024
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2020-2021 Undergraduate Catalog [Archived Catalog]
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BADM 475 - Consumer BehaviorCommon Course Number & Description This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. PreRequisite: BADM 370 or ECON 370 or MKTG 370 3 semester hours
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