Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [Archived Catalog]

BADM 372 - Advertising

Common Course Number & Description
This course is a survey of advertising principles including advertising terminology, communication processes, advertising agencies, media, and ad copy and layout elements.
PreRequisite: BADM 370 or ECON 370 or MKTG 370
3 semester hours