Sep 16, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [Archived Catalog]

BADM 471 - Marketing Management

Common Course Number & Description
This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions.
PreRequisite: BADM-370