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May 09, 2024
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2016-2017 Undergraduate Catalog [Archived Catalog]
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BADM 474 - Personal SellingCommon Course Number & Description This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. BH-PreRequisite: BADM-370 3 semester hours
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