THM 520 - Services Marketing

CRSE Type: Unique Course

Seeks to develop an understanding of service as a product or component of a product. The course provides students with the opportunity to gain an appreciation for the unique challenges inherent in marketing and managing service products. Topics include service design and delivery, service quality and standards, and the roles played by both service provider and customer, particularly in the hospitality and tourism industry.
Additional Fee
An additional ‘Mandatory Fee’ applies to this course.

Prerequisite
BADM-370
3 semester hours

Spearfish

Rapid City

Students

Resources

Information

THM 520 - Services Marketing