Mar 28, 2020  
2011-2012 Graduate Bulletin 
    
2011-2012 Graduate Bulletin [Archived Catalog]

BADM 576 - Marketing Research


CRSE Type: Common Course Number & Description
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.
Prerequisite
BADM-370 MATH-281
3 semester hours