Mar 28, 2020  
2011-2012 Graduate Bulletin 
    
2011-2012 Graduate Bulletin [Archived Catalog]

BADM 574 - Personal Selling


CRSE Type: Common Course Number & Description
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace.
Prerequisite
BADM-370
3 semester hours